TMBPartners Offers Free Marketing Analysis on its Newly Launched Website

TMBPartners Offers Free Marketing Analysis on its Newly Launched Website

Press Release Published: October 19, 2021

“We don’t take a cookie-cutter approach with our clients, and I believe our new website highlights the fact we dig deep to truly understand their target audience and business goals to ensure we help build brands and processes to achieve their desired results,” said Tom Blanck, Owner and Creative Director of TMBPartners. “While the new website highlights our expertise, the online analysis tool helps business owners realize opportunities for improvement, and it’s the time we put into understanding our client’s goals which is what generates genuine long-term success.”

The marketing analysis asks 13 questions about overall digital marketing strategy and other key components that indicate the health of marketing efforts like web tracking, lead generation, web design, target audiences and content. Based on answers provided, a business could score anywhere from “underperforming” to “high performing.” Results are emailed and include free digital marketing tips. If prospects would like to further explore growing their marketing efforts, the responses also give TMBPartners a starting point for future conversations.

“Creating successful branding, marketing, communications strategies and tactics is difficult work and takes a dedicated, hardworking team to deliver that success. TMBPartners takes care of that intensive work, so our clients don’t have to worry about doing it themselves,” said Blanck.

Addition to the marketing analysis, the new website features dozens of client success stories and service offerings including digital marketing strategy consultation, creative, media, web development, print materials and more.

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5 tips to effectively market your business and grow operations

5 Tips To Effectively Market Your Business and Grow Operations

Press Release Published: August 6, 2021

West Michigan is a fantastic region. In fact, Grand Rapids is one of the fastest growing cities in the Midwest. The city and surrounding communities are economically diverse and there is lots of great talent here. But Grand Rapids will never be Detroit. It won’t be the next Austin, nor the next New York, or Chicago. Thankfully!

Grand Rapids is its own thing, with its friendly, down-to-earth people and entrepreneurial spirit that are the foundation for this thriving community. To avoid stalling out as we come out of the COVID-19 pandemic, the West Michigan business community needs to step up its marketing game, which is the recipe behind other booming cities.

I work with dozens of West Michigan businesses, and here are some key aspects I recommend business owners should keep in mind:

  1. Step back to move forward: Integrated marketing is the sustained, comprehensive analysis of a brand. It means delivering consistent messages about the brand through a comprehensive study of the brand. Before addressing a symptom (such as an outdated brochure or clunky website), consider implementing a brand audit. This will allow you to make the most of your marketing resources and investments.
  2. Invest in a cohesive marketing strategy both online and offline: Many companies still rely on word-of-mouth and established relationships. It’s worked for decades, but what happens when leadership changes or when a client doesn’t have time to go through their rolodex or supplier contact list? They google the service. And if your business is not ranked at the top, you might not be the client’s first call. For example: Chances are your business has been serving West Michigan customers at an unrivaled value for decades. However, some customers may simply not be aware of your suite of services. Why is your company not able to get the message across to local businesses? Does your website effectively communicate all services? Once it does, you will see the benefit through increased sales.
  3. Avoid a Band-aid fix: The “easy” solution is to hire one of the hundreds of digital marketing firms offering quick (and expensive) fixes in hopes of getting customers through the door. But unless a company takes a holistic view of its brand, strengths and value proposition, the company would be wasting money on a short-term fix. The script is always the same: The digital marketing firm overwhelms business leaders with jargon and gimmicks, and since the goal is to sell, not to serve, the firm inevitably becomes a source of disappointment. Try going beyond the easy data-driven digital solutions to target customers. Good leaders understand that they need assistance to manage their digital marketing efforts while also creating clearer communication strategies that allow their customers to better understand their product and service offerings. Through an integrated marketing analysis with a marketing partner that’s focused on a long-term strategy, a company’s investment can lead to massive results beyond their short-term goals.
  4. Stand up to the big box stores: Local businesses face this challenge throughout the country: How to stand up against larger corporate competition. Start with an extensive brand audit to understand what advantages you offer that a big box doesn’t. Leverage that to define a brand strategy and revisit your marketing efforts to support the organization’s growth. This may include a combination of new brand strategies and marketing material creation. In addition to product offerings or services that only you can provide, if you have multiple locations with unique local audiences, be sure to personalize your strategy and tailor it directly to them.
  5. Launch a customized landing page: At some point, all businesses need to rebrand and relaunch their websites. It’s part of ensuring your brand stays fresh and up to date. Large corporations go through this process regularly. That being said, redesigning a website is a bill that most small and medium-sized businesses cannot afford to pay. A proven way out of this conundrum is developing a customized landing page, a standalone web page designed to increase the success of your online presence while avoiding a complete overhaul of your website. Unlike a website, which encourages exploration, a landing page is optimized to drive visitors to complete specific goal conversions (book a session, purchase a ticket, or rent equipment). This tactic will save you money, deliver results, and allow you to tackle the bigger project down the road.

Grand Rapids no doubt will continue to grow. It’s in its DNA. But to fight strong competition and stand out as a region, businesses need to address some important marketing issues hindering them. Before you hire a digital marketing firm, consider an integrated, holistic approach, which will look into your company’s whole brand ecosystem and offer recommendations based on your specific needs, as opposed to cookie-cutter products and hands-off service.

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Website Seduction – 7 Tips For Irresistible Copy

Website Seduction – 7 Tips For Irresistible Copy

Compelling copy can make the difference between a lackluster website and one that sizzles. Great websites can build your business around the clock by coaxing readers into action, from buying products to calling for a free consultation. Whatever new readers see and read is likely to be their first impression of you, your company or your organization. Here are 7 tips that we at TMBPartners employ to create powerful web presences for our clients:

1

Speak to our clients ideal prospects

Website copy casts a wide net, so we focus content to address specific personalities and situations. We learn who the ideal readers are, and what our clients can offer them. We understand the readers aspirations and challenges—and then we persuasively communicate how our clients can be of service to them.

2

Plan before we write

We begin by listing our clients’ products, features, and services—we then translate each one into benefits and advantages. Can our clients solve their readers’ problems or help them avoid trouble? Can our clients make their lives easier or richer? What are our clients’ customers burning issues and needs? We then create content that addresses each one directly or subtly.

3

Place key messages first

At TMBPartners we understand that website visitors make lightning decisions to stay or move on. We get down to business simply and seductively. Details come later, either on deeper website subpages or reader requests. We develop copy that is brief and easily scanned–making every word count using compelling headers, subheads, lists, and bullets to quickly communicate the needed messaging.

4

Honor your ideal prospects first, then SEO

Sacrificing readability and clarity to Search Engine Optimization can result in copy crammed with redundancies, stripped of style or appeal. Yes, Google is part of the big picture and SEO keywords can result in a higher ranking on search engines. However, at TMBPartners we start by determining the words our clients’ ideal prospects will use to search for them or their products and services. We sprinkle that list of keywords into the copy to make it easy and organic to create quality content that is SEO-friendly.

5

Enhance copy with compelling images

The visual appeal of a website can have a great impact—positive or negative. At TMBPartners we marry content and imagery from the very beginning while considering our clients’ ideal customers aspirations, needs, and goals. People around the world gather and process information in different ways, so we appeal to those differences by including graphs, photographs, videos, and infographics.

6

Write accurate, easy to understand content

Few things can destroy credibility faster than a landing page or entire website with errors in spelling and/or grammar. At TMBPartners we edit, proof, edit, proof—then repeat. We use words your readers already know, and speak in a voice that aligns with your brand.

7

Compel your readers to action

One of the main goals of websites developed by TMBPartners is to convert readers into customers or clients as quickly as possible. Our web copy is written to persuade readers to take the next step—whatever that might be. TMBPartners websites are designed for easy navigation, while including the necessary structure and tools to convert prospects into customers or clients.

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4 Simple Strategies for Raising Website Conversions

4 Simple Strategies for Raising Website Conversions

For most brands, conversion rates measure the value of their entire Internet presence. Steering traffic to your website is just the first step. Unless visitors take action—in a word, convert—your website is not doing what it should. Whether you need a website to sell or just capture contact information, at TMBPartners we implement the following strategies to boost conversion rates and profits.

1

A/B test—all the time

At TMBPartners we are constantly testing and improving websites. Based on data, we test headlines, page layouts and navigation. Sometimes we even create two versions of a page (A and B) then split incoming traffic between them and track results. We keep buttons large and describe offers in language that sounds inviting while testing different ways to communicate key points.

2

Create a clear, compelling value proposition

Visitors to your website need to know exactly what you can do for them. They also need to know, why you? Why not someone else? At TMBPartners we know exactly how your products and services stand above the crowd. Then we capitalize on those differences.

3

Create authentic and clear voices

Clarity is the key to persuasion. At TMBPartners we explain your products and their benefits in a way that resonates with its intended audience.

4

Give your visitors the time they need

If your organization doesn’t exist on the internet in 2016, it may as well not exist. An organization without a web presence is an organization that 99.9% of the world has never heard of.

On the other hand, an organization with a strong digital presence can expand its audience in ways businesses could only have dreamed of 25 years ago. Today, it’s exceedingly likely that the majority of customers will get their first exposure to a brand online.

We can make your job easier.

More marketing insights.

Be Scrappy

Be Scrappy

Most businesses start by being scrappy, by solving a customer problem or meeting a need with a unique product or service. As the business grows, the focus often shifts to daily operations and it loses touch with customer wants, needs and desires. The customer perception of the business grows stale and pull marketing starts to slip, which creates an opportunity for another scrappy-minded company to gain market share and steal customers.

Being scrappy means committing to a result and doing whatever it takes to reach that goal, even if you have to move mountains without the resources, tools and budget that your competition has. It’s knowing that you won’t succeed by repeating what everyone else is already doing. It means capitalizing on your competitors’ weaknesses, working harder and smarter, responding nimbly to change, and having a sense of urgency that drives you to action. What some see as conservative and safe, we see as a failure to stay scrappy – obedience to the status quo, complacency. Remember that complacency creates an opportunity for a scrappy competitor. Being scrappy and staying that way creates opportunities for you!

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More marketing insights.

Evaluate, Expand, Communicate & Improve

Evaluate, Expand, Communicate & Improve

Successful marketing communications will never be a set-it-and-forget-it proposition. You will be continually evaluating the results of each tactic and expanding on your successes. 

You might apply a successful message to another tactic or expand its reach by using it with a different customer profile group. If you allocated resources to a tactic that failed, you can shift that budget to a successful tactic that you want to expand. 

At every step along the way, you will be arming your sales team for success by giving them updates on what is working and what is not.

If you are not surrounded by people who are constantly asking the question “How well did that tactic work?” you are surrounded by the wrong people.

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More marketing insights.