Push vs Pull Marketing
Push marketing takes the product to the consumer and pull marketing brings the consumer to the product. The difference lies in how the customer is approached. A push strategy can be a quick way to move a customer from awareness to action, while a pull strategy tends to create an ongoing relationship that builds stronger brand loyalty and repeat business.
Push and pull marketing can and should be used together – but they are executed individually using different tactics. Both approaches require planning and consideration of the media, audience and marketplace along with strategic decisions about which one will have the most success at driving a desired customer action.