Hometown pharmacy

A TMBPartner | Industry: Healthcare, Retail – Client Location: New Era, Michigan – Target Audience: Regional

We’re here for you

With over 40 locations, HomeTown Pharmacy offers pharmacy services including long-term care assistance, online prescription refills, and gift shops.

Looking to update their brand while positioning the company against the larger corporate competition, HomeTown came to TMBPartners seeking brand strategies and marketing material creation assistance that was more cost-effective, had a faster turnaround, and created better results.

Starting with an extensive brand audit, TMBPartners defined the HomeTown Pharmacy brand and wrote revised Positioning, Mission, Vision Statements and Elevator Pitches. Landing on ‘We’re Here For You When You Need Us,’ TMBPartners developed print and digital materials for customer-facing marketing and advertising materials and all internal communications materials that are required for an organization with multiple divisions, locations, services, and product offerings.

What we did…

Strategy

  • Brand Audit (YC/YBTM)
  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Digital Marketing Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation
  • Email Marketing

Media

  • Media Research
  • Media Strategy
  • Print Media
  • Outdoor Media
  • Paid Search
  • Paid Social
  • Organic Social
  • Digital Display Ads

Web Development

  • Website and Content Strategy
  • UX/UI
  • Development
  • User Experience
  • Updates and Maintenance

Digital Marketing

  • Market Research
  • Sales Funnel Evaluation
  • Content Strategy
  • Media Strategy
  • Landing Page Development
  • Paid Search
  • Paid Social Media Marketing
  • Digital Display Ads 
  • Data Capture 
  • Data Optimization

Print Materials

  • Design 
  • Strategy
  • Copywriting
  • Printing
  • Distribution

Results that matter.

  • Branding and design elements that convey a compelling, recognizable, and consistent image.
  • Defined selling/service proposition to give the brand a distinctive and competitive edge.
  • Engaging brand and brand messages that inspire trust and confidence.
  • Clearly defined products/services that translate into benefits and advantages for the customer. 
  • Up-to-date, relevant, effective marketing materials for every purpose and media platform.
  • Active initiatives that generate leads, capture prospects, and increase sales.
  • Referral partners tools and strategies that increase sales and brand recognition.
  • Effective marketing and communication materials for wide-scale exposure.

See more work.

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