Infusion associates

A TMBPartner | Industry: Healthcare – Client Location: Grand Rapids, Michigan – Target Audience: Regional

Outpatient infusion therapy

Infusion Associates provides medically-prescribed infusions for patients with chronic disease in a comfortable, friendly environment.

Looking to grow their brand and expand their number of locations, Infusion Associates came to TMBPartners seeking brand strategies and marketing assistance that was more cost-effective, had a faster turnaround, and created better results.

Infusion Associates engaged TMBPartners to manage their digital marketing efforts while creating clearer communication strategies and support materials that allow patients and referring physicians to better understand their service offerings. After completing our digital marketing audit, it was clear that the Infusion Associates website lacked the technologies needed to successfully develop and implement an effective digital marketing campaign. To overcome the current website’s shortcomings, as well as budget and time limitations, TMBPartners developed and activated a revised digital marketing plan that included accurate-results data and strategic campaign planning and management, while layering in more branding and awareness through display, remarketing, and social ads, which resulted in increased sales, brand recognition, and new customers. Additionally TMBPartners has developed print materials for customer-facing marketing and advertising materials that add to the overall success of the Infusion Assoicates marketing plan.

What we did…

Strategy

  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Media

  • Media Research
  • Media Strategy
  • Print Media
  • Paid Social
  • Organic Social
  • Digital Display Ads

Web Development

  • Website and Content Strategy
  • UX/UI
  • Development
  • User Experience

Print Materials

  • Design
  • Strategy
  • Copywriting
  • Printing
  • Distribution

Results that matter.

  • Branding and design elements that convey a compelling, recognizable, and consistent image.
  • Defined selling/service proposition to give the brand a distinctive and competitive edge.
  • Engaging brand and brand messages that inspire trust and confidence.
  • Clearly defined products/services that translate into benefits and advantages for the customer.
  • Up-to-date, relevant, effective marketing materials for every purpose and media platform.
  • Active initiatives that generate leads, capture prospects, and increase sales.
  • Media opportunities and a comprehensive strategy that reach more customers.
  • Data optimization services that measure campaign performance.
  • Data that provides optimization opportunities leading to increased performance.
  • Effective product landing pages for successful control of the customer’s journey through the buying funnel.
  • Ad group segmentation and relevant copy creation leading to higher relevance and quality scores.
  • Lower cost-per-click rates.
  • Regular campaign adjustments and updates that improve and optimize performance.
  • On-going campaign keyword adjustments leading to continual increases in lead generation.

We can make your job easier.

From start to finish, we handle everything: research, strategy, content creation, design, development, deployment, management, and optimization across multiple industries including business services, construction, consumer products, education, entertainment, equipment, franchise, healthcare, home improvement, industrial, manufacturing, real estate, restaurants, and more.

Lakeshore Technologies

A TMBPartner | Industry: Manufacturing – Client Location: Norton Shores, Michigan – Target Audience: National

Branding manufacturing services

Since 1997, Lakeshore Technologies has been providing customers ranging from small independent manufacturers and distributors to Fortune 500 and large international corporations with a high level of multinational expertise and customized contract manufacturing services.

In need of an overarching strategic brand, Lakeshore Technologies came to TMBPartners seeking to refresh and brand the company. At TMBPartners we evaluated the most advantageous positioning strategy and landed on ‘your partner in materials transformation and handling.’

We developed sales communication strategies and materials that position Lakeshore Technologies as a customer-driven organization. Whether the customer is a direct manufacturer or distributor in the food, pharma, or nutraceutical industries, our strategic content and materials drive customers to choose Lakeshore Technologies over their competition.

What we did…

Strategy

  • Brand Audit (YC/YBTM)
  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting

Print Materials

  • Design
  • Strategy
  • Copywriting
  • Printing
  • Distribution

Results that matter.

  • Defined selling/service proposition to give the brand a distinctive and competitive edge.
  • Engaging brand and brand messages that inspire trust and confidence.
  • Clearly defined products/services that translate into benefits and advantages for the customer.
  • Effective marketing and communication materials for wide-scale exposure.

We can make your job easier.

From start to finish, we handle everything: research, strategy, content creation, design, development, deployment, management, and optimization across multiple industries including business services, construction, consumer products, education, entertainment, equipment, franchise, healthcare, home improvement, industrial, manufacturing, real estate, restaurants, and more.

Erbsloeh Aluminum Solutions

A TMBPartner | Industry: Manufacturing – Client Location: Portage, Michigan – Target Audience: International

When mergers happen

Founded in 1946 and originally known as Bowers Manufacturing, Erbsloeh Aluminum Solutions produces extruded and surface-finished aluminum profiles for a wide variety of industries. After a merger with German company WKW Extrusion, Bowers Manufacturing came to TMBPartners seeking to strategically refresh and rebrand the company.

At TMBPartners, we conducted extensive market research while evaluating the most advantageous positioning strategy for Erbsloeh Aluminum Solutions. We developed the sales communication strategies and materials to communicate the benefits of the merger while giving the brand a distinctive and competitive edge.

What we did…

Strategy

  • Brand Audit (YC/YBTM)
  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting

Media

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Results that matter.

  • Defined selling/service proposition to give the brand a distinctive and competitive edge.
  • Engaging brand and brand messages that inspire trust and confidence.
  • Clearly defined products/services that translate into benefits and advantages for the customer.
  • Revised company naming and logo design.
  • Effective marketing and communication materials for wide-scale exposure.

We can make your job easier.

From start to finish, we handle everything: research, strategy, content creation, design, development, deployment, management, and optimization across multiple industries including business services, construction, consumer products, education, entertainment, equipment, franchise, healthcare, home improvement, industrial, manufacturing, real estate, restaurants, and more.

Mastertag

A TMBPartner | Industry: Horticulture – Client Location: Montague, Michigan – Target Audience: National

Tagging the right customers

For over 70 years, MasterTag has been providing practical and affordable tag solutions for growers, retailers, and consumers.

After performing our digital marketing audit, MasterTag contracted TMBPartners to develop and activate a revised digital marketing plan that included accurate results data and strategic campaign planning and management. Additionally, we layered in more branding and awareness through display, remarketing, and social ads, which has resulted in increased sales, brand recognition, and new customers.

After seeing the success our Digital Marketing Services can provide, MasterTag has engaged TMBPartners to provide additional Strategy, Creative, Media, Website Development, and Print Material services.

What we did…

Strategy

  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Digital Marketing Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Media

  • Media Research
  • Media Strategy
  • Paid Search
  • Paid Social
  • Organic Social
  • Digital Display Ads

Web Development

  • Website and Content Strategy
  • UX/UI
  • Development
  • User Experience

Digital Marketing

  • Digital Audit
  • Market Research
  • Content Strategy
  • Media Strategy
  • Landing Page Development
  • Paid Media
  • Data

Results that matter.

  • Branding and design elements that convey a compelling, recognizable, and consistent image.
  • Defined selling/service proposition to give the brand a distinctive and competitive edge.
  • Engaging brand and brand messages that inspire trust and confidence.
  • Media opportunities and a comprehensive strategy that reach more customers.
  • Data optimization services that measure campaign performance.
  • Data that provides optimization opportunities leading to increased performance.
  • Effective product landing pages for successful control of the customer’s journey through the buying funnel.
  • Ad group segmentation and relevant copy creation leading to higher relevance and quality scores.
  • Lower cost-per-click rates.
  • Regular campaign adjustments and updates that improve and optimize performance.
  • On-going campaign keyword adjustments leading to continual increases in lead generation.

We can make your job easier.

From start to finish, we handle everything: research, strategy, content creation, design, development, deployment, management, and optimization across multiple industries including business services, construction, consumer products, education, entertainment, equipment, franchise, healthcare, home improvement, industrial, manufacturing, real estate, restaurants, and more.

VEHICLE ADDENDUMS

A TMBPartner | Industry: Automotive – Client Location: Scottsdale, Arizona – Target Audience: National

The easy way to create vehicle addendums

Vehicle Addendums contracted TMBPartners to develop a comprehensive data collection system that allows vehicle dealerships to quickly and easily create and print customized vehicle addendums.

TMBPartners designed and developed a secure, easy-to-use, web-based system as well as the branding, marketing, and communication materials and strategies required to sell the software solution to automotive dealerships.

Our end solution is now in use by over 500 automotive dealerships who are able to quickly and easily create and print customized vehicle addendums that detail their dealer-installed accessories. The system also provides Vehicle Addendums with actionable data used to evaluate and implement future products and services.

What we did…

Strategy

  • Brand Audit (YC/YBTM)
  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Digital Marketing Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Web Development

  • Website and Content Strategy
  • UX/UI
  • Development
  • User Experience
  • Updates and Maintenance

Print Materials

  • Design
  • Strategy
  • Copywriting
  • Printing
  • Distribution

Results that matter.

  • Branding and design elements that convey a compelling, recognizable, and consistent image.
  • Defined selling/service proposition to give the brand a distinctive and competitive edge.
  • Engaging brand and brand messages that inspire trust and confidence.
  • Designed web-based data collection system with over 500 active users.
  • Over 1 million addendums produced.
  • Over 2410 future product and service data points collected.
  • Currently the leading software of its kind.

We can make your job easier.

From start to finish, we handle everything: research, strategy, content creation, design, development, deployment, management, and optimization across multiple industries including business services, construction, consumer products, education, entertainment, equipment, franchise, healthcare, home improvement, industrial, manufacturing, real estate, restaurants, and more.

2/90 Sign Systems

A TMBPartner | Industry: Manufacturing – Client Location: Grand Rapids, Michigan – Target Audience: International

Helping people find their way

2/90 Sign Systems is the evolution of the original wayfinding system first created by Charlie Tyke in 1979. 2/90 Sign Systems are pioneers in the wayfinding industry, with an extensive line of long-lasting, modular products that are designed and manufactured in the U.S.A. to the highest quality. They offer turnkey, regulation-compliant wayfinding solutions from concept and design to installation, maintenance, and repair.

In the competitive wayfinding space, 2/90 needed strategic brand positioning and materials that position them as the leader in the wayfinding industry. TMBPartners created award-winning communication materials that highlight the company’s exemplary service and cutting-edge products. We then carried the new brand and brand positioning through to the website, online ads, and marketing collateral.

What we did…

Strategy

  • Brand Audit (YC/YBTM)
  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Digital Marketing Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Web Development

  • Website and Content Strategy
  • UX/UI
  • Development
  • User Experience
  • Updates and Maintenance

Print Materials

  • Design
  • Strategy
  • Copywriting
  • Printing
  • Distribution

Results that matter.

  • Engaging brand and brand messages that inspire trust and confidence.
  • Strategic product and customer segmentation strategies that increase lead generation.
  • Clearly defined products/services that translate into benefits and advantages for the customer.
  • Informative, persuasive, and accurate content that lowered overall digital marketing costs.
  • An attention-grabbing website that creates a memorable first impression and drives action.

We can make your job easier.

From start to finish, we handle everything: research, strategy, content creation, design, development, deployment, management, and optimization across multiple industries including business services, construction, consumer products, education, entertainment, equipment, franchise, healthcare, home improvement, industrial, manufacturing, real estate, restaurants, and more.