Conservatory of Recording Arts & Sciences

A TMBPartner | Industry: Education – Client Location: Tempe, Arizona – Target Audience: National

CRAS people make it

CRAS is a unique and potent combination of state-of-the-art facilities, the latest technology, and amazing staff. CRAS teaches the skills and concepts needed to start a career in the recording arts.

CRAS came to TMBPartners looking to clarify their brand, increase admission, and grow brand recognition for their for-profit post-secondary school. Facing numerous obstacles in regard to public perceptions, government regulations, and the general “common understanding” of trade-based education, TMBPartners started with an extensive brand audit. Armed with actionable data, we continuously provide a full list of branding services including a brand and communication strategy that encompasses all content creation, brand standards, logo/identity, photography, website development, trade show booths, events, collateral materials, and more.

Once the brand positioning and research was completed, TMBPartners developed and activated a revised digital marketing plan that included accurate-results data and strategic campaign planning and management. We also layered in more branding and awareness throughout their digital display ads, remarketing, and social ads, which has resulted in increased student enrollment, lower digital marketing costs, and greater brand recognition.

What we did…

Strategy

  • Brand Audit (YC/YBTM)
  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Digital Marketing Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Media

  • Media Research
  • Media Strategy
  • Print Media
  • Paid Social
  • Organic Social
  • Digital Display Ads
  • Video Production

Web Development

  • Website and Content Strategy
  • UX/UI
  • Development
  • User Experience

Digital Marketing

  • Market Research
  • Sales Funnel Evaluation
  • Content Strategy
  • Media Strategy
  • Landing Page Development
  • Paid Social Media Marketing
  • Digital Display Ads

Print Materials

  • Design 
  • Strategy
  • Copywriting
  • Printing
  • Distribution

Results that matter.

  • Branding and design elements that convey a compelling, recognizable, and consistent image.
  • Defined selling/service proposition to give the brand a distinctive and competitive edge.
  • Engaging brand and brand messages that inspire trust and confidence.
  • Clearly defined products/services that translate into benefits and advantages for the customer.
  • Up-to-date, relevant, effective marketing materials for every purpose and media platform.
  • Active initiatives that generate leads, capture prospects, and increase sales.
  • Media opportunities and a comprehensive strategy that reach more customers.
  • Data optimization services that measure campaign performance.
  • Data that provides optimization opportunities leading to increased performance.
  • Effective product landing pages for successful control of the customer’s journey through the buying funnel.
  • Ad group segmentation and relevant copy creation leading to higher relevance and quality scores.
  • Lower cost-per-click rates.
  • Regular campaign adjustments and updates that improve and optimize performance.
  • On-going campaign keyword adjustments leading to continual increases in lead generation.

See more work.

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