2/90 Sign Systems
A TMBPartner | Industry: Manufacturing – Client Location: Grand Rapids, Michigan – Target Audience: International
Helping people find their way
2/90 Sign Systems is the evolution of the original wayfinding system first created by Charlie Tyke in 1979. 2/90 Sign Systems are pioneers in the wayfinding industry, with an extensive line of long-lasting, modular products that are designed and manufactured in the U.S.A. to the highest quality. They offer turnkey, regulation-compliant wayfinding solutions from concept and design to installation, maintenance, and repair.
In the competitive wayfinding space, 2/90 needed strategic brand positioning and materials that position them as the leader in the wayfinding industry. TMBPartners created award-winning communication materials that highlight the company’s exemplary service and cutting-edge products. We then carried the new brand and brand positioning through to the website, online ads, and marketing collateral.
What we did…
- Brand Audit (YC/YBTM)
- Marketing Material Audit
- Market Research
- Content Strategy
- Digital Marketing Strategy
- Sales Funnel Evaluation
- Brand Development
- Campaign Creation
- Website and Content Strategy
- User Experience
- Updates and Maintenance
Results that matter.
- Engaging brand and brand messages that inspire trust and confidence.
- Strategic product and customer segmentation strategies that increase lead generation.
- Clearly defined products/services that translate into benefits and advantages for the customer.
- Informative, persuasive, and accurate content that lowered overall digital marketing costs.
- An attention-grabbing website that creates a memorable first impression and drives action.