Scottsdale Marketing Firm TMBPartners Wins Top International Award

An Adventure Park’s Marketing Overhaul

Press Release Published: January, 2022

Recreation facility success is built on a wide array of savvy strategies and smart management. Effective marketing strategies can completely revolutionize your facility’s ability to compete and succeed. For Muskegon Luge Adventure Park, that meant boosting engagement in the summertime.

With a name like Muskegon Luge Adventure Park, it’s hard to imagine how the nonprofit facility, located in Muskegon, Mich., could become a hot attraction beyond its busy winter season, but with the help of TMBPartners Marketing Communications and Design, the facility saw its summer sales increase.

Muskegon Luge is well-known for its winter activities as one of only four luge tracks in the United States. As part of its long-term strategy, Muskegon Luge wanted to expand the activity park into a year-round destination by adding summer activities and attractions such as zip lines, their summer luge track, archery and hiking trails.

As a nonprofit, Muskegon Luge had access to a monthly Google grant of up to $10,000 if it met certain goals, but was often only utilizing 10% of the available funds. To introduce its year-round activities, Muskegon Luge collaborated with TMBPartners to create a campaign to better utilize the grant funds and increase summer engagement, which was successful as people utilized the park’s new amenities and activities.

“Muskegon Luge Adventure Parks has long been a wintertime favorite thanks to its luge tracks and winter activities. With the launch of their new Dual Zipline, they finally had an opportunity to become a summertime favorite as well,” said Tom Blanck, owner and creative director of TMBPartners. “Our digital marketing strategy was to highlight summer activities to improve off-season ticket sales through specially designed seasonal landing pages instead of Muskegon Luge’s primary website. As a result, there was more control over the customer’s journey through the buying funnel. It also allowed us to update branding and awareness through the display to achieve increased ticket sales, brand recognition and new customers.”

The campaign also gave Muskegon Luge the opportunity to test out TMBPartners’ digital marketing and web design services, giving it confidence in the firm’s collaborative approach before signing an agreement for the company to redo its entire website and ad strategy.

“Very quickly we established a collaborative relationship where we regularly communicate and get updates on campaign results and benchmarks to further continue our growth,” said Bill Bailey at Muskegon Luge Adventure Park. “Their team was great to work with because they had a unique ability to understand and target the right audiences to focus on the creative and maximize opportunities to expand our brand recognition and help us become recognized as a year-round activity park.”

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TMBPartners Offers Free Marketing Analysis on its Newly Launched Website

TMBPartners Offers Free Marketing Analysis on its Newly Launched Website

Press Release Published: October 19, 2021

“We don’t take a cookie-cutter approach with our clients, and I believe our new website highlights the fact we dig deep to truly understand their target audience and business goals to ensure we help build brands and processes to achieve their desired results,” said Tom Blanck, Owner and Creative Director of TMBPartners. “While the new website highlights our expertise, the online analysis tool helps business owners realize opportunities for improvement, and it’s the time we put into understanding our client’s goals which is what generates genuine long-term success.”

The marketing analysis asks 13 questions about overall digital marketing strategy and other key components that indicate the health of marketing efforts like web tracking, lead generation, web design, target audiences and content. Based on answers provided, a business could score anywhere from “underperforming” to “high performing.” Results are emailed and include free digital marketing tips. If prospects would like to further explore growing their marketing efforts, the responses also give TMBPartners a starting point for future conversations.

“Creating successful branding, marketing, communications strategies and tactics is difficult work and takes a dedicated, hardworking team to deliver that success. TMBPartners takes care of that intensive work, so our clients don’t have to worry about doing it themselves,” said Blanck.

Addition to the marketing analysis, the new website features dozens of client success stories and service offerings including digital marketing strategy consultation, creative, media, web development, print materials and more.

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5 tips to effectively market your business and grow operations

5 Tips To Effectively Market Your Business and Grow Operations

Press Release Published: August 6, 2021

West Michigan is a fantastic region. In fact, Grand Rapids is one of the fastest growing cities in the Midwest. The city and surrounding communities are economically diverse and there is lots of great talent here. But Grand Rapids will never be Detroit. It won’t be the next Austin, nor the next New York, or Chicago. Thankfully!

Grand Rapids is its own thing, with its friendly, down-to-earth people and entrepreneurial spirit that are the foundation for this thriving community. To avoid stalling out as we come out of the COVID-19 pandemic, the West Michigan business community needs to step up its marketing game, which is the recipe behind other booming cities.

I work with dozens of West Michigan businesses, and here are some key aspects I recommend business owners should keep in mind:

  1. Step back to move forward: Integrated marketing is the sustained, comprehensive analysis of a brand. It means delivering consistent messages about the brand through a comprehensive study of the brand. Before addressing a symptom (such as an outdated brochure or clunky website), consider implementing a brand audit. This will allow you to make the most of your marketing resources and investments.
  2. Invest in a cohesive marketing strategy both online and offline: Many companies still rely on word-of-mouth and established relationships. It’s worked for decades, but what happens when leadership changes or when a client doesn’t have time to go through their rolodex or supplier contact list? They google the service. And if your business is not ranked at the top, you might not be the client’s first call. For example: Chances are your business has been serving West Michigan customers at an unrivaled value for decades. However, some customers may simply not be aware of your suite of services. Why is your company not able to get the message across to local businesses? Does your website effectively communicate all services? Once it does, you will see the benefit through increased sales.
  3. Avoid a Band-aid fix: The “easy” solution is to hire one of the hundreds of digital marketing firms offering quick (and expensive) fixes in hopes of getting customers through the door. But unless a company takes a holistic view of its brand, strengths and value proposition, the company would be wasting money on a short-term fix. The script is always the same: The digital marketing firm overwhelms business leaders with jargon and gimmicks, and since the goal is to sell, not to serve, the firm inevitably becomes a source of disappointment. Try going beyond the easy data-driven digital solutions to target customers. Good leaders understand that they need assistance to manage their digital marketing efforts while also creating clearer communication strategies that allow their customers to better understand their product and service offerings. Through an integrated marketing analysis with a marketing partner that’s focused on a long-term strategy, a company’s investment can lead to massive results beyond their short-term goals.
  4. Stand up to the big box stores: Local businesses face this challenge throughout the country: How to stand up against larger corporate competition. Start with an extensive brand audit to understand what advantages you offer that a big box doesn’t. Leverage that to define a brand strategy and revisit your marketing efforts to support the organization’s growth. This may include a combination of new brand strategies and marketing material creation. In addition to product offerings or services that only you can provide, if you have multiple locations with unique local audiences, be sure to personalize your strategy and tailor it directly to them.
  5. Launch a customized landing page: At some point, all businesses need to rebrand and relaunch their websites. It’s part of ensuring your brand stays fresh and up to date. Large corporations go through this process regularly. That being said, redesigning a website is a bill that most small and medium-sized businesses cannot afford to pay. A proven way out of this conundrum is developing a customized landing page, a standalone web page designed to increase the success of your online presence while avoiding a complete overhaul of your website. Unlike a website, which encourages exploration, a landing page is optimized to drive visitors to complete specific goal conversions (book a session, purchase a ticket, or rent equipment). This tactic will save you money, deliver results, and allow you to tackle the bigger project down the road.

Grand Rapids no doubt will continue to grow. It’s in its DNA. But to fight strong competition and stand out as a region, businesses need to address some important marketing issues hindering them. Before you hire a digital marketing firm, consider an integrated, holistic approach, which will look into your company’s whole brand ecosystem and offer recommendations based on your specific needs, as opposed to cookie-cutter products and hands-off service.

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10 to 1 Public Relations Doubles Down on Winning PR Strategy with Updated Branding

10 to 1 Public Relations Doubles Down on Winning PR Strategy with Updated Branding

Press Release Published: June 22, 2021

“For nearly a decade, 10 to 1 PR has been offering public relations services that are targeted, compelling, and achieve our clients’ goals,” said Josh Weiss, President and founder of 10 to 1 Public Relations. “In addition to wanting a modern, great-looking website, we wanted it to reflect our growth as a nationally-focused PR firm by showcasing our array of strategic communications services, as well as highlighting several success stories within the various industries we serve.”

Focused mostly on B2B and service-oriented B2C clients with a national or multi-city focus, 10 to 1 PR’s services include media relations, product and brand launches, employee communication, corporate social responsibility, trade show media, crisis communication management, awards submissions, speaking opportunities, and more. The new website also showcases more than 20 case studies of various strategic communications projects and campaigns that the firm has successfully designed and executed.

10 to 1 PR has built a diverse clientele of businesses across the U.S. and the globe from numerous industries including financial, health and wellness, professional services, real estate, manufacturing, mechanical and construction, technology, and transportation. The company collaborates with each client to develop a custom strategic communications plan built around achieving the client’s desired results.

“By working with organizations from a wide range of industries and goals, we’ve seen that public relations can be an integral part of any company’s holistic communications strategy. It’s great to have a brand and website that truly illustrate all that we are able to offer,” added Weiss.

10 to 1 PR was founded in 2012 on the philosophy that it takes 10 good things to be said about a business to equal one bad impression. The company achieves this by leveraging its storytelling skills to dominate industry and local market media to generate consistent, positive news coverage and by positioning its clients as industry thought leaders.

In recent years, the strategic communications firm has earned numerous industry accolades including 4 national Agency of the Year awards (Bulldog PR Awards, Titan Awards, PR World Awards, and the Stevie Awards), and local Agency of the Year honors from the Public Relations Society of America Phoenix Chapter. Last week, the company was named a Finalist for the second year in a row for the Better Business Bureau’s Torch Awards for Ethics.

The new website and updated logo were designed by brand communication and design firm TMBPartners of Scottsdale, Arizona and Grand Rapids, Michigan.

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Scottsdale Marketing Firm TMBPartners Wins Top International Award

Scottsdale Marketing Firm TMBPartners Wins Top International Award

Press Release Published: October 19, 2021

Out of more than 5,000 submissions from 24 countries, TMBPartners has been named a Gold Award winner in the 2014 Summit Creative Award® competition. The SCA Gold Award reflects tmbpartners’ creative work integrating all aspects of the launch of Fishman Transducers’ Fluence Multi-Voice electric guitar pickups. Tmbpartners’ work on behalf of Fishman Fluence included website, design, content and programing; trade and consumer print advertising; video production and direction; trade and consumer collateral materials; assistance with product development; and more.

TMBPartners founder Thomas Blanck states, “Working with Fishman is a joy. They have such a clear vision for their company and its products. And as a designer, I really appreciate their attention to the visual, tactile and aural appeal of their products.”

MI (Musical Instrument) industry veteran and author Ritchie Fliegler, who has held senior positions at Marshall Amplification and Fender Musical Instruments, among others, and joined “TMB” as a partner five years ago, adds, “Companies like Fishman used to be the norm in the MI industry – scrappy, creative and run by founders who are players themselves. There are instruments in the lunchroom and guitars on desktops. This is the MI industry I love, and today is virtually gone. It’s an honor to work with these guys and to play a part in their continuing success. Oh, and the product? It’s a true revolution. Not surprisingly, though, when you consider that Fishman is the company that put acoustic sounds in Pete Townshend’s Strat, sonic “images” of studio mics in my J-45 acoustic, and batteries in bluegrass players’ 70-year-old Martins! They are a massively disruptive group.”

Chris DeMaria, director of marketing at Fishman, states, “For good reason, Fishman is synonymous with acoustic instruments. However, for this launch we needed players of all kinds to understand the technology-leadership role we have played… not just in acoustics, but with all instruments. We needed to do this without alienating the acoustic players who have embraced us as a market leader for over 30 years.Working with tmbpartners has re-energized our marketing and branding strategy. We’re delighted that they won an SCA Gold Award for a Fishman project.”

The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium–sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 20th year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.Entries in 20 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and the ability to communicate and persuade. Winners were selected in a widerange of categories, from print and broadcast to emerging and social media.

“Winning a Summit Creative Award is a significant accomplishment in one‘s career. With vetted judges, tough judging criteria, blind judging processes and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, executive director for the Summit International Awards (SIA). “The creative work this year was outstanding.  Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

This year’s SCA creative competition included competing companies from the following 24 countries: Australia, Austria, Brazil, Canada, Denmark, Germany, Hong Kong, Hungary, India, Japan, Malaysia, Mexico, New Zealand, Republic of Korea, Romania, Singapore, Slovakia, Sweden, Switzerland, Trinidad and Tobago, Turkey, United Arab Emirates, United Kingdom and the United States.

This year’s SIA panel of international judges included:

  • Howard Alport, Principal, Brandimage – United States
  • Ilan Geva, Professor/Creative Director, Ilan Geva and Friends – United States
  • Fred Lebhart, President & CEO, efelle media – United States
  • Jack Adamson, Senior Creative, Crackerjack – Canada
  • Gautam Nath, Vice-President, Balmoral Multicultural Marketing – Canada
  • Mark Kamachi, Creative Director, ADMAKI – Canada
  • Luke Li, Art Director, 360i – United States
  • Curtis Wolowich, Creative Director, Agency59 – Canada
  • Augusto Correia, Integrated Creative Art Director, Artplan – Brazil
  • Marcus Enstrom, Creative Director, FaPa Familjen Pangea Advertising – Sweden
  • Josh Levine, Founder, CEO, Alexander Interactive – United States
  • Parveen Panwar, CEO, PMI 5 Media – United States
  • Marcelo Lopes, Principal, Marcelo Lopes Design – Brazil
  • Michael Mrakovcic, Executive Creative Director, Interact – Australia
  • Juan Pablo Valencia, Creative Director, Contrapunto/BBDO – Russia
  • Floor Wijburg, COO, W&I Consultants – Sweden

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