AHG Home Warranty
A TMBPartner | Industry: Consumer Products – Client Location: Mesa, Arizona – Target Audience: Regional
Home Warranties You Can Trust, Service You Can Rely On
AHG Home Warranty provides homeowners with protection against unexpected repair bills – it’s not a matter of “if” a home needs repairs… it’s “when!”
With a regional operating area covering 5 states, AHG contracted TMBPartners to refresh their brand, communication and sales strategies. After performing extensive industry and market research, TMBPartners developed strategies and materials that included naming, logo/identity design, photography, building signage, website development, and collateral materials. The revised strategy and materials provided the AHG sales team with customized marketing and communication solutions for both consumer and industry professional touch points. These new materials and strategies also separated AHG from their competition while including business and sales strategies that overcome the negative reputation most home warranty companies have.
What we did…
- Brand Audit (YC/YBTM)
- Marketing Material Audit
- Market Research
- Content Strategy
- Digital Marketing Strategy
- Sales Funnel Evaluation
- Brand Development
- Campaign Creation
- Media Research
- Media Strategy
- Print Media
- Paid Social
- Organic Social
- Digital Display Ads
- Website and Content Strategy
- User Experience
Results that matter.
- Branding and design elements that convey a compelling, recognizable, and consistent image.
- Defined selling/service proposition to give the brand a distinctive and competitive edge.
- Engaging brand and brand messages that inspire trust and confidence.
- Clearly defined products/services that translate into benefits and advantages for the customer.
- Up-to-date, relevant, effective marketing materials for every purpose and media platform.
- Active initiatives that generate leads, capture prospects, and increase sales.