Ford

Right Here, Right Now™ is an on-site activation, mobile app aimed at tech-savvy car buyers. Using existing assets, Right Here, Right Now facilitates information gathering and conversation between Ford, its dealers and shoppers, delivering an expanded experience for all, in real time.

The Right Here, Right Now app leverages the massive lode of Ford’s already existing on-line content, all of it just waiting passively for watchers to search it out.

Deliverables include:

  • Mobile app
  • Back-end analytics website
  • App overview materials
  • Activation materials

Use existing assets to drive customers to action.

A higher level of interaction and direct contact between sellers and buyers.

Ford

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