Simply put, fearlessness is what's needed to be great. Fearlessness is also what's needed to do great marketing. Fearless marketing is a spirit, a gusto, courage. Fearlessness breeds success.

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Fearless and reckless are both memorable. How will you be remembered? Below are some examples of fearlessness vs. recklessness:

Reckless - Jack Philips & Harold Bride - Radio operators on the Titanic. Their job? To impress passengers with their new radio technology via back-to-shore messages - not to relay iceberg warnings from other ships. At one point, too little, too late, Bride reminded Phillips of the new SOS code and jokingly said, "Send SOS, it's the new call, and it may be your last chance to send it."

Fearless - Steve Jobs - At the time of his death, almost a caricature of himself, Steve Jobs fearlessly took ‘em all on. Strip away the iPods, MacBooks and iPhones... ignore me.com, Newton or Lisa... What we have here is a true embodiment of the fearless spirit.

Reckless - Bobby Leach - Seemingly starved for attention, on July 25, 1911 circus performer Bobby Leach coiled himself into a barrel and let the Niagara river have its way. Surviving the trip, he spent six months in the hospital recovering from two broken kneecaps and a fractured jaw. 15 years later Leach died after slipping on a vegetable peel.

Fearless - Neil Armstrong - At the tender age of 39, Neil Armstrong took that famous “One small step for a man…” Going to the moon was a major triumph of technological development, planning, trials and testing. Far from reckless, the flight of Apollo II was as fearless as anything could be