Potential solar customers look for companies with a proven history of successful installations performed by experienced solar specialists. They are also concerned that the process of installing solar systems may be too time consuming, difficult and "red-tape" intensive. Also, in different parts of the country, customers choose solar power for different reasons: in the east, they like the cost savings: in the west, they like the environmental benefits.

To overcome consumer obstacles and misconceptions about solar. To communicate the depth and breadth of 1st Light Energy's experience. To differentiate 1st Light Energy from other contractors who may do solar as a sideline. And to show the cost savings and positive environmental impact of 1st Light Energy's work.

tmbpartners created the tagline “Solar Made Simple” to quickly allay consumers' fears of building codes, compliance and other operational issues. The Roof Top Revolution campaign was then created and put into action to show how solar power from 1st Light Energy can benefit individuals' lives and businesses. The campaign took form in print, radio, collateral and on the web. "People and businesses have the power to make the change that will both save the environment and save them money. They are “The Rooftop Revolution."

1st Light Energy is now recognized as a leader in the solar industry, referrals are up and due to focused targeting, their "closing ratio" is now over 90%.